Reputation management is key for every company but barely any other industry is so affected by negative comments and reviews as the hospitality sector. A bad online review is there to stay and it can spook away future clients.
A recent report from Accenture suggested 87% of people now use a second screen while watching TV to comment not only shows but advertisement.
Being a customer-centric company is complex and requires to understand consumer’s behavior.That is why companies are using open-ended survey questions. They fuel research activities with rich insights into the “why” behind your audiences’ responses
Time flies for everyone — particularly while working We always have the sensation of having much to do and not enough time to do it all. That is why it’s necessary to include in our daily routine tools that allow us to save time. Preparing large amounts of datasets and analyzing them to extract insights..
Last week’s post explored the differences between polarity and topic-based sentiment analysis (have a look here if you missed it). This post goes a step further, drilling down into a real data set to demonstrate the true value of topic-based sentiment analysis. The data set analyzed consists of 8,400 TripAdvisor reviews of a high-end hotel..
From a biz point of view, there is huge difference between plain polarity and topic-based sentiment analysis (also known as aspect-based sentiment analysis) Why is polarity analysis by itself not enough?
Bitext is pleased to announce that it will be a partner sponsor at Text by the Bay, May 17-18 in San Francisco. Bitext CEO, Antonio Valderrábanos will be speaking at the conference about Deep Parsing for Aspect Based Sentiment Analysis in 20+ languages. Text by the Bay is a fast growing applied NLP conference bringing..
The Vendor Landscape: Big Data Text Analytics report helps demystify text analytics processes for application development and delivery (AD&D) professionals.